成功教育”，其核心是“人人皆能成功”。这个理念强调，学校的一切工作都是为学生的成人、成才、成功服务。
Education Concept
"Success Education"lies in the idea that everybody can be successful.Therefore our focus is doing everything to ensure that the student will be growing in maturity,competence,and success

建设应用型、国际化、多学科、具有鲜明特色的现代高水平民办大学
General objective of the university
Will develop our college into a distinctive multi-disciplined private instiution with considerable prestige both at home and worldwide,which stresses international orientation and functions at workplace

坚持面向现代化、面向世界、面向未来，培养社会责任感强、创新精神强、实践能力强的应用型人才。
Human resource development goal
Geared toward the needs of modernization,of he world,and of the future,our university prepares practically-experienced students who will have a strong social commitment and renovation awareness